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      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/92efcd78-be27-4a4b-9eea-0917fbd825f7/about-how.jpg</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/ef4f6c71-558b-485e-8883-dfe08ae0372a/VB-2025+SITE-MOBILE-IMAGES-HOW+WE+HELP.png</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/e0c4ea73-7dff-4fd6-a11d-1a5c4044e65c/education.png</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/6f104f98-5cf0-4219-afa9-8cf454d62294/support.png</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/e9cc4121-05ff-495c-bf42-af52fc1f313a/access.png</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/abbf2d5a-e030-47c0-8258-563b563f883e/decision.png</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/ccb6cec5-c707-498c-b2be-d59c43dcc71a/VB+icon+experience.png</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/2cb17024-e863-4f4c-b5fe-3ee63594fc4e/VB+icon+podium.png</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/a2626e3a-bc0e-4c93-b58a-8c7be305c259/VB+icon+briefcase.png</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/136daca8-7274-4388-b33f-68478cb2abf5/VB+icon+people.png</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/f54e9cac-8157-4b9c-8678-53c01a7ed4ec/VB+icon+handtech.png</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/ab9c8400-2be4-46bd-9d9d-d4514772385b/IM-Overview-SpendAccounts-2-pager%2B%285%29-FC.jpg</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://solutions.viabenefits.com/partners</loc>
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    <image:image>
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      <image:title>Partners - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://solutions.viabenefits.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
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  <url>
    <loc>https://solutions.viabenefits.com/retiree</loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1933d5f1-d376-4152-a882-17f17590add5/EMPLOYERS+ICON+BOX-LARGE.png</image:loc>
      <image:title>Retiree - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/f5962d5d-0de1-4871-b8b7-62ee96940ee2/RETIREES+ICON+BOX-LARGE.png</image:loc>
      <image:title>Retiree - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://solutions.viabenefits.com/active</loc>
    <changefreq>daily</changefreq>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1933d5f1-d376-4152-a882-17f17590add5/EMPLOYERS+ICON+BOX-LARGE.png</image:loc>
      <image:title>Active - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/7bc6fbd2-e3e0-48fc-b53b-7520f067c2f2/EMPLOYEES+ICON+BOX-LARGE.png</image:loc>
      <image:title>Active - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://solutions.viabenefits.com/access</loc>
    <changefreq>daily</changefreq>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/0c203131-37f2-4af2-9421-1541cfff7c88/LOSING+COVERAGE+ICON+BOX-LARGE.png</image:loc>
      <image:title>Access - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/31229ee6-7892-4e06-9f68-93e44bc743c4/INELIGIBLE+ICON+BOX-LARGE.png</image:loc>
      <image:title>Access - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1933d5f1-d376-4152-a882-17f17590add5/EMPLOYERS+ICON+BOX-LARGE.png</image:loc>
      <image:title>Access - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/d0008118-6d0f-49c6-9802-b6ba843147b2/INDIVIDUALS+ICON+BOX-LARGE.png</image:loc>
      <image:title>Access - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://solutions.viabenefits.com/accounts</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/271d8011-49cf-4649-a795-7149ec1606d2/1-HSA+ICON+GROUP.png</image:loc>
      <image:title>Accounts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/89237589-6989-4661-ac0a-2676b0ce47bc/2-HRA+ICON+GROUP.png</image:loc>
      <image:title>Accounts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/2f58ca68-995b-47b5-bb4b-f870f88edf10/3-FSA+ICON+GROUP.png</image:loc>
      <image:title>Accounts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/63a400b5-89dc-427c-8687-71ae75040c05/4-LSA+ICON+GROUP.png</image:loc>
      <image:title>Accounts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/814be1b5-e469-4a4e-8222-55d68a92ddee/5-ADOPTION+ICON+GROUP.png</image:loc>
      <image:title>Accounts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/c5d114ce-a16d-4204-8057-e52a9a707b5c/6-COMMUTER+ICON+GROUP.png</image:loc>
      <image:title>Accounts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/e68a84a8-927d-4715-907a-23106069cbf7/7-TUITION+ICON+GROUP.png</image:loc>
      <image:title>Accounts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/22ed64f3-3048-41ec-9edf-2f3817cfdd97/8-ICHRA+ICON+GROUP.png</image:loc>
      <image:title>Accounts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/8fc61f68-3149-4afa-a1c3-f0095ae888d0/configurable.png</image:loc>
      <image:title>Accounts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/d0f4df15-d28c-42b8-9ee2-ca8332711a68/streamlined-administration.png</image:loc>
      <image:title>Accounts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/f96f3e2c-4d38-4903-9873-182fa37c6376/national-support.png</image:loc>
      <image:title>Accounts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/3ef419df-9908-4ede-b646-83cd8586243c/trusted-expertise.png</image:loc>
      <image:title>Accounts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://solutions.viabenefits.com/case-studies</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1756994746938-RNC7P9ZHGGWDVAJI9NM1/IM-CaseStudies-btn-ACERA.png</image:loc>
      <image:title>Case studies - ACERA</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1756994746872-5PBXHZCU6ZYRD41UH8ZU/IM-CaseStudies-btn-American.png</image:loc>
      <image:title>Case studies - American Cast Iron Pipe Company</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1756994747940-G0TWVP8J5BG35QUOAWY8/IM-CaseStudies-btn-BallCorp.png</image:loc>
      <image:title>Case studies - Ball Corporation</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1756994748225-T7XM7UBLW2FJ950SOTH0/IM-CaseStudies-btn-BarnardCollege.png</image:loc>
      <image:title>Case studies - Barnard College</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1756994749780-MSB3EYVEUK05NW4SSBYW/IM-CaseStudies-btn-Campbell.png</image:loc>
      <image:title>Case studies - Campbell Soup Company</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1756994749968-71VVNUYJNDKX02K399PL/IM-CaseStudies-btn-CityofMemphis.png</image:loc>
      <image:title>Case studies - City of Memphis</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1756994751386-ZJB08JYLXXSBZ77F39ZR/IM-CaseStudies-btn-ETS.png</image:loc>
      <image:title>Case studies - Educational Testing Service</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1756994751507-M15XNEVIGA3W7YOANSE6/IM-CaseStudies-btn-LehighHanson.png</image:loc>
      <image:title>Case studies - Lehigh Hanson</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1756994752810-89LIERKA2EJGJHEDX3VB/IM-CaseStudies-btn-Nevada.png</image:loc>
      <image:title>Case studies - Nevada Public Employees' Benefits Program</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1756994753171-V07KGDQCVLN588PNJ38W/IM-CaseStudies-btn-Ohio.png</image:loc>
      <image:title>Case studies - Ohio Highway Patrol</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1756994754053-IS6E6WM9U5Y8K8HQHB8X/IM-CaseStudies-btn-RioTinto.png</image:loc>
      <image:title>Case studies - Rio Tinto</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1756994754583-FBCMX0QPLY7YP2B9ABFQ/IM-CaseStudies-btn-TuftsUniversity.png</image:loc>
      <image:title>Case studies - Tufts University</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1756994755267-GDLYYVHSGNSLG14QGFCP/IM-CaseStudies-btn-Villanova.png</image:loc>
      <image:title>Case studies - Villanova University</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://solutions.viabenefits.com/events</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/27f5ffcf-38a2-413f-a346-812bee982aba/VB+CUPA-HR26+1920x1080.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/bca8616b-badc-46a8-86c6-07dba4517b99/VB+IBEW26+1920x1080.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/073fe607-51f5-42ce-824d-99ee20c060da/VB+NABTU26+1920x1080.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/c47028d3-6c91-41ce-8590-7cc49b9e0998/VB+WorldAtWork26+1920x1080.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/dd6d4d21-c4a5-4274-b355-538817ffef7a/VB+SALGBA26+1920x1080.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/3a40489a-99ac-4393-bd65-f16f88ba0e73/VB+Social+ConferenceBoard26+1920x1080.png</image:loc>
      <image:title>Events - Conference Board Employee Health Care Conference</image:title>
      <image:caption>March 17 - 18 New York, NY Learn more</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/08714b3d-5fd1-462e-9da1-898a66e5d71a/VB+Webinar+Make+retiree+healthcare+benefits+sustainable+1920x1080replay.jpg</image:loc>
      <image:title>Events - Webinar: Make retiree healthcare benefits sustainable in 2026 and beyond: What HR &amp; finance leaders need to know</image:title>
      <image:caption>December 4 12:00 PM - 12:45 PM CST Virtual Request the presentation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/b0e61686-476a-4536-9cdd-96e6e1c9b3ea/VB+Social+LeagueOfCities2025+1920x1080.jpg</image:loc>
      <image:title>Events - National League of Cities Summit</image:title>
      <image:caption>November 20 - 22 Salt Lake City, UT Learn more</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/b814d449-13a7-45cb-a438-70233d1e0ef3/VB+Social+IFEBP2025+1920x1080.jpg</image:loc>
      <image:title>Events - Retiree Health Care - Approaches for Public Plans</image:title>
      <image:caption>November 9 - 12 Honolulu, HI Request the presentation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/cf1d5edc-166e-4c53-b9e1-0fc6c6fd919b/VB+Social+PublicSectorRoundtable2025+1920x1080.jpg</image:loc>
      <image:title>Events - Public Sector Healthcare Roundtable</image:title>
      <image:caption>November 5 - 7 Washington, D.C. Learn more</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/9f27d3be-e8f7-4bdd-97d3-d3a16f159754/VB+Social+CCA2025+1920x1080.jpg</image:loc>
      <image:title>Events - Conference of Consulting Actuaries (CCA) Annual Conference</image:title>
      <image:caption>October 26 - 29 Las Vegas, NV Learn more</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/783eb539-9406-4cf6-9b4a-87cba1956230/VB+Social+PublicSectorHR25+1920x1080.png</image:loc>
      <image:title>Events - Public Sector HR Association Annual Conference</image:title>
      <image:caption>September 29 - October 1 Cleveland, OH Learn more</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/39bd706d-ac75-4bda-9095-04ca7d75181a/VB+Social+CRCEA+1920x1080.png</image:loc>
      <image:title>Events - CRCEA Conference</image:title>
      <image:caption>September 28 - October 1 Pleasanton, CA Learn more</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/3696bfb0-7bba-42e1-906a-eda7cea46853/VB+Social+MAPER+Fall25+1920x1080.png</image:loc>
      <image:title>Events - Mapers Fall Conference</image:title>
      <image:caption>September 13 - 16 Grand Rapids, MI Learn more</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757203502789-Z0L12TE63P13JXHKZZCY/VB+Social+IBEW25+1920x1080.png</image:loc>
      <image:title>Events - IBEW Membership Development Conference</image:title>
      <image:caption>August 26 - 28 Chicago, IL Learn more</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757203502794-MULV0RPHFYZZ98FJ3LJM/VB+Social+NACUBO+1920x1080.png</image:loc>
      <image:title>Events - NACUBO 2025 Annual Meeting</image:title>
      <image:caption>July 26 - 29 Washington, D.C. Learn more</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757203502800-PWGDY6AM4Q8B6GKAF5ZE/VB+Social+ATAI+1920x1080.png</image:loc>
      <image:title>Events - Advanced Trustees and Administrators Institute</image:title>
      <image:caption>June 23 – 25 Nashville, TN Learn more</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757203502805-PTSPAPHSL0IILJPEMZKP/VB+Social+MAPERS+Spring25+1920x1080.png</image:loc>
      <image:title>Events - MAPERS Spring Conference</image:title>
      <image:caption>May 17 - May 20 Detroit, MI Learn more</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757203502810-W39PD0SC6CW5LKPWKHX8/VB+NEEBC+1920x1080-1.png</image:loc>
      <image:title>Events - NEEBC Annual Summit</image:title>
      <image:caption>May 15 Norwood, MA Learn more</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757203502815-1PP1CLBHJ480V2JR4RUJ/VB+SALGBA25+1920x1080.png</image:loc>
      <image:title>Events - SALGBA 2025 National Conference</image:title>
      <image:caption>April 28 - May 1 St. Louis, MO Learn more</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757203502820-2854F3SLWR3TH97TXJ2B/VB+CUPA-HR25+1920x1080.png</image:loc>
      <image:title>Events - CUPA-HR Spring Conference</image:title>
      <image:caption>April 27 - 29 Seattle, WA Learn more</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757203502825-GKT7131HJEVD7WCDKEX6/VB+IBEW+1920x1080-2.png</image:loc>
      <image:title>Events - IBEW Construction &amp; Maintenance Conference</image:title>
      <image:caption>April 2 - 4 Washington, D.C. Learn more</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757203502829-HG3DTN1AWU2SPPMTZHAR/VB+Medicarians+1920x1080.png</image:loc>
      <image:title>Events - Medicarians Vegas 2025</image:title>
      <image:caption>March 31 - April 2 Las Vegas, NV Learn more</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757203502835-UDQ1V2NL4HUPBVT7M9F1/VB+EACUBO+Workshop+1920x1080-2.png</image:loc>
      <image:title>Events - EACUBO Annual Workshop</image:title>
      <image:caption>March 9 - 10 Boston, MA Learn more</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757203502840-UGJE37OYXDLWDTTT09QX/ATAI25-1920x1080-1.png</image:loc>
      <image:title>Events - Advanced Trustees and Administrators Institute</image:title>
      <image:caption>February 10 - 12 Orlando, FL Learn more</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757203502845-VIG80Y0RF5HG18TVS5IQ/HBCEC25-Parson-RecentEvent-1920x1080.png</image:loc>
      <image:title>Events - Responding to IRA Changes: Strategies to Mitigate Risk and Control Costs</image:title>
      <image:caption>January 28 - 29 St. Pete Beach, FL Request the presentation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757203502850-1ZTDI3O2O9XHABFJ69TG/VB-AMC-2024-1920x1080.png</image:loc>
      <image:title>Events - AMC Annual Conference</image:title>
      <image:caption>December 9 - 11 Bloomington, MN Learn more</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757203502855-Q1JN3HEDY6O8OMKITJUN/VB-CSAC-2024-1920x1080.png</image:loc>
      <image:title>Events - CSAC 130th Annual Meeting</image:title>
      <image:caption>November 18 - 22 Los Angeles, CA Learn more</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757203502859-46BI0ZR9E1ESS3SS4V1M/VB-webinar-IRA-Impact-PartD-REPLAY_1920x1080.png</image:loc>
      <image:title>Events - Webinar: IRA impact to Part D for employers and retirees: Year-end update</image:title>
      <image:caption>November 20 2:00 - 2:30 pm ET Virtual Deck presentation by Jon Andrews, Kathleen Porter and Barry Carleton</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757203502864-OM1QGA3H1RZL0BMKOSH4/VB-IFEBP-2024-1920x1080b.png</image:loc>
      <image:title>Events - IFEBP Annual Conference</image:title>
      <image:caption>November 10 - 13 San Diego, CA Deck presentation by Eric Stanger</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757203502868-LJ0QDKE0W9D3KRVNC31K/TakeTwenty_BackToBasics-REPLAY-1920x1080.png</image:loc>
      <image:title>Events - Take 20: Medicare Back to Basics: What you need to know for 2025</image:title>
      <image:caption>October 17 2:00 - 2:20 pm ET Virtual Deck presentation by Jenny Morgan</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757203502873-SK1D1HY9DO396SDZ8O9U/VB-CUPAHR-2024-1920x1080a.png</image:loc>
      <image:title>Events - CUPA HR Annual Conference</image:title>
      <image:caption>September 29 - October 1 Orlando, FL Learn more</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757203502878-N4EBWGR4H9ZQ1SFTTQKX/VB-MAPERS-Fall2024-1920x1080b.png</image:loc>
      <image:title>Events - MAPERS Fall Conference</image:title>
      <image:caption>September 21 - 24 Acme, MI Learn more</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757203502883-IQUH18M75T9P3Z0SHP7N/VB-ISCEBS2024-1920x1080-1.png</image:loc>
      <image:title>Events - ISCEBS Employee Benefits Symposium</image:title>
      <image:caption>September 15 - 18 Nashville, TN Learn more</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757203502887-2V5BDHLVWV6BIFNIOKWK/VB-NACUBO2024-1920x1080-1.png</image:loc>
      <image:title>Events - NACUBO 2024 Annual Meeting</image:title>
      <image:caption>July 20 - 23 Chicago, IL Learn more</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757203502891-XODLOZOC3MCW0K2KZHDV/VB-IFEBP2024-1920x1080-1.png</image:loc>
      <image:title>Events - IFEBP Trustees and Administrators Institute</image:title>
      <image:caption>June 24 - 26 Las Vegas, NV Learn more</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757203502896-MP8TSPHGXBJHDZL6AASE/TakeTwenty_Leverage-Subsidies-1920x1080.png</image:loc>
      <image:title>Events - Take 20: How to leverage government subsidies and alternate marketplaces for Pre-65 retirees</image:title>
      <image:caption>June 6 2:00 - 2:20 pm ET Virtual Deck presentation by Jenny Morgan</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757203502901-OY0WJO7UU4V2OG46YPDB/VB-webinarReplay-PartD_1920x1080.png</image:loc>
      <image:title>Events - Webinar: How changes to Medicare Part D impact plan sponsors: Risks and opportunities to know now</image:title>
      <image:caption>May 22 2:00 - 3:00 pm ET Virtual Request the presentation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757203502906-F54MOH7LC4JYYQ5J1QPB/VB-MAPERS-Spring24-Recent-1920x1080.png</image:loc>
      <image:title>Events - MAPERS Spring Conference</image:title>
      <image:caption>May 18 - 21 Mt. Pleasant, MI Request the presentation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757203502912-FBJQEHER7EUN8BK0X0GS/VB-Connect-SWBA-24-1920x1080-3.png</image:loc>
      <image:title>Events - SouthWest Benefits Association Annual Conference</image:title>
      <image:caption>May 15 - 17 San Antonio, TX Learn more</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757203502917-OMQ7UZISGNUEV11OSOXT/VB-WashingtonLegislativeUpdate-1920x1080.png</image:loc>
      <image:title>Events - Washington Legislative Update</image:title>
      <image:caption>May 6 - 7 Washington, D.C. Request the presentation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757203502922-3JIWDKGSMF5NN3X17ZIK/IM-SALGBA24-1920x1080b.png</image:loc>
      <image:title>Events - 2024 SALGBA Annual Conference</image:title>
      <image:caption>April 21 - 24 Louisville, KY Request the presentation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757203502927-SHA8QRGQAHO04TSK0Y87/IM-CUPA-HR-Spring-1920x1080-2.png</image:loc>
      <image:title>Events - 2024 CUPA-HR Spring Conference</image:title>
      <image:caption>April 21 - 23 Minneapolis, MN Learn more</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757203502932-RLQO7V3N4CYK9UP8SRM6/VB-IBEW-1920x1080-1.png</image:loc>
      <image:title>Events - IBEW Construction Conference</image:title>
      <image:caption>April 17 - 20 Washington, D.C. Learn more</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757203502937-W8EBJS48K6BUQCGS6BA2/TakeTwenty_PartD_1920x1080.png</image:loc>
      <image:title>Events - Take 20: Let’s talk drugs: An update on Medicare Part D</image:title>
      <image:caption>March 7 2:00 - 2:20 pm ET Virtual Deck presentation by Jenny Morgan</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757203502942-HN22NSR7VZPEMJLZFQMM/IM-HBCE24-1920x1080b.png</image:loc>
      <image:title>Events - 2024 Health Benefits Conference &amp; Expo</image:title>
      <image:caption>January 29 - 31 Clearwater Beach, FL Request the presentation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757203502946-857D8B00LI2S0M1A1ZS6/IM-LeagueOfCities2-1920x1080.png</image:loc>
      <image:title>Events - National League of Cities City Summit</image:title>
      <image:caption>November 16 - 18 Atlanta, GA Learn more</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757203502950-UYPB2Y78ANV4NODZ96MP/TakeTwenty_1920x1080.png</image:loc>
      <image:title>Events - Take 20: Medicare fundamentals PLUS 2024 updates</image:title>
      <image:caption>November 9 2:00 - 2:20 pm ET Virtual Deck presentation by Jenny Morgan</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757203502954-0TXJ64TDEJGNQT2GL3YR/IM-IFEBP2023-1920x1080.png</image:loc>
      <image:title>Events - Understanding Medicare</image:title>
      <image:caption>Retiree healthcare costs can be burdensome. Learn how recent legislation has improved key aspects of the prescription drug program and support for Medicare-eligible and Pre-Medicare retirees on individual plans in a recent presentation from Eric Stanger at the 2023 IFEBP Annual Conference. Request the presentation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757203502959-U7B78YKQ6BL757DK0BZU/MicrosoftTeams-image+%287%29.png</image:loc>
      <image:title>Events - Trends in retiree healthcare</image:title>
      <image:caption>Jon Andrews and Trevis Parson explore the beginnings of employer-sponsored retiree health plans, the evolution of the market, employers’ responses to these changes (or lack thereof), and how that impacts retirees today. Watch replay</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757203502964-F2MNSPRBBF3O9W9IV89B/IM-Social-MarianneSteger-recent-1920x1080.png</image:loc>
      <image:title>Events - 2023 IFEBP Public Sector Mid-Year Update</image:title>
      <image:caption>April 25 - 26 Virtual Deck presentation by Marianne Steger</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757203502968-8HW8WDZYM5YM4KCSDVZO/IM-Social-EricStanger-recent-1920x1080.png</image:loc>
      <image:title>Events - 2023 IFEBP Healthcare Management Conference</image:title>
      <image:caption>Apr 24 - 25 Miami, Florida Deck presentation by Eric Stanger</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757203502973-IN7KR7DZIF1Y739DIY0C/IM-SALGBA-SM2-1920x1080.png</image:loc>
      <image:title>Events - 2023 SALGBA Annual Conference</image:title>
      <image:caption>April 2 - 4 New Orleans, Louisiana Deck presentation by Trevis Parson</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757203502977-VUJA4VI83R1SKVO8I1UO/IM-Webcast-InflReductionAct-Replay-SM-1920x1080.png</image:loc>
      <image:title>Events - Inflation Reduction Act:</image:title>
      <image:caption>New opportunities for employers to improve the value of healthcare benefits for employees and retirees. Watch replay</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757203502981-PTCNME7EYDLNWH6W7A9Y/IM-Webcast-12YearsInTheMaking-news-webcast-1024x512.png</image:loc>
      <image:title>Events - Twelve years in the making</image:title>
      <image:caption>Why there’s never been a better time to leverage the individual marketplace for Pre-Medicare retirees and active employees Watch replay</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757203502985-PRGQXOATEHVIIM5MUV2B/IM-Villanova-webcast-newslttr-1024x512.jpg</image:loc>
      <image:title>Events - How Villanova University enhanced retiree health care benefits while reducing costs</image:title>
      <image:caption>Villanova University’s Associate Vice President of Human Resources and Affirmative Action Officer Ray Duffy shares Villanova’s Medicare marketplace experience from the higher education perspective. Watch replay</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757203502990-GVG40NQG9QHHYD9O7SPZ/RetiredWorld-video-thumbnail-1679x957a.jpg</image:loc>
      <image:title>Events - The Retired World: The true story of five retirees, picked to share their Via Benefits experiences</image:title>
      <image:caption>Find out what happens, when people stop working, and start being retired…The Retired World! Watch replay</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757203502994-ZSM14W4TT67YNARPY0OM/IM-Webcast-HigherEd-newsletter-1024x512.jpg</image:loc>
      <image:title>Events - Offering Higher Education Retirees Sustainable Health Care Options</image:title>
      <image:caption>How the individual marketplace affords retirees improved choice, value and support. Watch replay</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757203502998-W1PSBB8C8K1V0MEQN6DY/Webcast-NotGrandpasIM</image:loc>
      <image:title>Events - Not Your Grandpa’s Individual Marketplace</image:title>
      <image:caption>How the American Rescue Plan Act (ARPA) has made the individual marketplace more attractive for both Pre-Medicare retirees and active employees. Watch replay</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757203503003-YHJGHYVWLBEN1SVEZD4O/IM-Webcast-Skyrocketing-Retiree-Drug-Costs</image:loc>
      <image:title>Events - Skyrocketing Retiree Drug Costs</image:title>
      <image:caption>Protect your retirees from escalating prescription drug costs Watch replay</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757203503008-Z4B4LU3V9UYIGHU5XMNY/IM-Webcast-SummerSeries-1024x512-webcast2.png</image:loc>
      <image:title>Events - Do one-size-fits-all health plans benefit your retirees?</image:title>
      <image:caption>Comparing the Medicare marketplace to alternative retiree health coverage options Watch replay</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757203503012-RNLDJMXE0M48XX4F61H6/IM-Webcast-MedicareSimplified-1024x512.jpg</image:loc>
      <image:title>Events - Medicare Simplified</image:title>
      <image:caption>Learn the A, B, Cs of Medicare to make informed decisions about your retiree health care program Watch replay</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757203503016-E07BHODIWRVR806WYSPH/Microsite-webcast-Memphis-1679x957.jpg</image:loc>
      <image:title>Events - How the City of Memphis is Saving Millions on Retiree Benefits While Increasing Retiree Satisfaction</image:title>
      <image:caption>The City of Memphis reduced its OPEB obligations by hundreds of millions and healthcare costs by millions. Learn how your city can achieve similar results. Watch replay</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757203503022-LTG4FF6OAH6V6AWVXD9G/Microsite-webcast-Union-1679x957.jpg</image:loc>
      <image:title>Events - Union-Sponsored Retiree Health Plans: Sustaining Quality Coverage at Competitive Rates</image:title>
      <image:caption>With Via Benefits, plan sponsors can reduce administrative and financial burdens while providing union retirees with a voice in their healthcare. Watch replay</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757203503026-6L6FH5DXF7DPGLHJAT2Y/Microsite-webcast-UtilityRT-1679x957.jpg</image:loc>
      <image:title>Events - Utility Roundtable: Options for Reducing Your Retiree Health Care Costs</image:title>
      <image:caption>Oklahoma Gas &amp; Electric and Dominion Energy share how transitioning to Via Benefits has impacted their organizations and retirees. Watch replay</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757203503030-HEI8TKF9U2ALXZBYQV7I/WTW_RetireeHealthCare</image:loc>
      <image:title>Events - Providing Retiree Health Care in the COVID-19 Era</image:title>
      <image:caption>After years of funding pressure on the cost of OPEB benefits, the ongoing impact of the COVID-19 pandemic for state and local governments means retiree healthcare benefits could become a target for deep budget cuts. Watch replay</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757203503034-S40Z5GAJ6IQ9VX02UY7P/Making+Retiree+Health+Benefits+Sustainable+Webcast</image:loc>
      <image:title>Events - Make Retiree Health Benefits Sustainable</image:title>
      <image:caption>Learn how the City of Memphis reduced its OPEB liability by $319 million and cut annual costs by almost $3,000 for 99% of its Medicare-eligible retirees. Watch replay</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757203503038-6B4TS1Y7V4LDQVXWZSET/Retiree+health+care+program+stress+test%3A+Is+your+program+future-proof%3F</image:loc>
      <image:title>Events - Future-proof Your Retiree Health Care Program</image:title>
      <image:caption>Learn what options are available to fortify your retiree healthcare program to attract and retain public sector employees in the future. Watch replay</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://solutions.viabenefits.com/podcast</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/e52f3f51-9666-4ef6-b519-dc4bd7b04d44/c8e8d722d35cb96ed6dddbb9028dc20d0edc7b51.jpg</image:loc>
      <image:title>Podcast - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://solutions.viabenefits.com/in-the-news</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-02</lastmod>
  </url>
  <url>
    <loc>https://solutions.viabenefits.com/newsletter</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/548a9b4b-34af-4036-b0e1-48f12e2e5ed6/3d06bb3e59b51b9b1def9f382f74a86142acb05a.jpg</image:loc>
      <image:title>Newsletter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/a14ce216-cf92-4f5e-9641-4a65f0df14fa/March+2026+Preview+Image.png</image:loc>
      <image:title>Newsletter - Make it stand out</image:title>
      <image:caption>Issue 70, Mar 2026</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/cfbee440-bfce-487e-a7d7-200f09f8391f/Feb+2026+Preview+Image.png</image:loc>
      <image:title>Newsletter - Make it stand out</image:title>
      <image:caption>Issue 69, Feb 2026</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/7f50a020-de23-4ada-b140-3fb7e5ef269d/Jan+2026+Preview+Image.png</image:loc>
      <image:title>Newsletter - Make it stand out</image:title>
      <image:caption>Issue 68, Jan 2026</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1770224480782-QDHMXVZT8DIG8H8MEFKA/Dec+25.png</image:loc>
      <image:title>Newsletter - Issue 67, Dec 2025</image:title>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1770224480264-G7B9CRAYSJHO1SBIDYD3/Nov+25.png</image:loc>
      <image:title>Newsletter - Issue 66, Nov 2025</image:title>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1770224625502-CFPNME9MB6LA0T3Y9CRZ/Oct%252B25.png</image:loc>
      <image:title>Newsletter - Issue 65, Oct 2025</image:title>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757023413079-F3APAL8MAKV83KRTRESG/Sep%2B25.png</image:loc>
      <image:title>Newsletter - Issue 64, Sep 2025</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757023414912-XLUUS9IQ3EFK78MKIUPO/Aug%2B25.png</image:loc>
      <image:title>Newsletter - Issue 63, Aug 2025</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757023416404-Q1152GGJ6KJWJMWL6E6K/July%2B25.jpg</image:loc>
      <image:title>Newsletter - Issue 62, Jul 2025</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757023418465-D45JF2MILTZRFMW65X7B/Jun%2B25.jpg</image:loc>
      <image:title>Newsletter - Issue 61, Jun 2025</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757023419853-TKLVXRNQA9ZIF8F4BK4C/May%2B25.jpg</image:loc>
      <image:title>Newsletter - Issue 60, May 2025</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757023421160-M5HGBYTNP3KL26763HFE/April%2B25.png</image:loc>
      <image:title>Newsletter - Issue 59, Apr 2025</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757023422766-P6WSPKOGYBBJ81NBOWL8/Mar%2B25.png</image:loc>
      <image:title>Newsletter - Issue 58, Mar 2025</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757023424511-40GK94COY59TPQ0ZK14P/Feb.%2B25.png</image:loc>
      <image:title>Newsletter - Issue 57, Feb 2025</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757023425654-J4B4MJW6JCH6O8LMIZTS/Jan.%2B25.jpg</image:loc>
      <image:title>Newsletter - Issue 56, Jan 2025</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757023427145-05MP8OJHAU15A1UZJ2CJ/Dec%2BEye%2Bon%2B65.png</image:loc>
      <image:title>Newsletter - Issue 55, Dec 2024 (Copy)</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757023428351-2Y541JKXX9WUSMDTRHAI/Nov%2BEye%2Bon%2B65.jpg</image:loc>
      <image:title>Newsletter - Issue 54, Nov 2024 (Copy)</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757023429681-B61I08IX7L7RXML7RS4G/Oct%2B24%2BEye%2Bon%2B65.png</image:loc>
      <image:title>Newsletter - Issue 53, Oct 2024 (Copy)</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757023431717-E93J2AUSEK63BMFQRXBU/Sep%2B24%2BEye%2Bon%2B65.png</image:loc>
      <image:title>Newsletter - Issue 52, Sep 2024 (Copy)</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757023433367-I7OMTS5NG74T8HUO6YGX/August%2B24%2BEye%2Bon%2B65.png</image:loc>
      <image:title>Newsletter - Issue 51, Aug 2024 (Copy)</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757023434819-BTQLEJPS6S5VSDZ8OVRY/July%2B24%2BEye%2Bon%2B65.png</image:loc>
      <image:title>Newsletter - Issue 50, Jul 2024 (Copy)</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757023436833-6N1TOF9J1NV38MNLU3J6/June%2B24%2BEye%2Bon%2B65.png</image:loc>
      <image:title>Newsletter - Issue 49, Jun 2024 (Copy)</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757023438320-G8AH617DEYLDBULKYTI7/May%2B24%2BEye%2Bon%2B65.png</image:loc>
      <image:title>Newsletter - Issue 48, May 2024 (Copy)</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757023439845-1PCJOGROFREYQZPSY5K5/April%2B24%2BEye%2Bon%2B65.png</image:loc>
      <image:title>Newsletter - Issue 47, Apr 2024 (Copy)</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757023441513-7X980RDIEBSRNU761R67/March%2B24%2BEye%2Bon%2B65.png</image:loc>
      <image:title>Newsletter - Issue 46, Mar 2024 (Copy)</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757023443062-4A9H12U2RCVWNFFVNCOE/Feb%2B24%2BEye%2Bon%2B65%2B.png</image:loc>
      <image:title>Newsletter - Issue 45, Feb 2024 (Copy)</image:title>
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      <image:title>Newsletter - Issue 44, Jan 2024 (Copy)</image:title>
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      <image:title>Newsletter - Issue 43, Dec 2023</image:title>
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      <image:title>Newsletter - Issue 42, Nov 2023</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757023449238-83KG9FQ3SAQ6FZDPQ6DA/Oct.%2B23%2BEye%2Bon%2B65.png</image:loc>
      <image:title>Newsletter - Issue 41, Oct 2023</image:title>
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      <image:title>Newsletter - Issue 40, Sep 2023</image:title>
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      <image:title>Newsletter - Issue 39, Aug 2023</image:title>
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      <image:title>Newsletter - Issue 38, Jul 2023</image:title>
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      <image:title>Newsletter - Issue 37, Jun 2023</image:title>
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      <image:title>Newsletter - Issue 36, May 2023</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757023460420-P4KNYPI7CW9R2VKHTMUD/April%2BEye%2Bon%2B65.png</image:loc>
      <image:title>Newsletter - Issue 35, Apr 2023</image:title>
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      <image:title>Newsletter - Issue 34, Mar 2023</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757023461978-HLO8P7G462PL0GDAUD0R/Feb%2BEye%2Bon%2B65%2B%25282%2529.png</image:loc>
      <image:title>Newsletter - Issue 33, Feb 2023</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757023463360-DTRU989XSIC65Z8IQEDW/Jan%2BEye%2Bon%2B65%2B%25282%2529.png</image:loc>
      <image:title>Newsletter - Issue 32, Jan 2023</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757023464809-DKREW8NRJTDRBYY37V47/Screenshot%2B%252822%2529.png</image:loc>
      <image:title>Newsletter - Issue 31, Dec 2022</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757023466627-NTEF6XUEULOW8RJMI5PC/November%2BNewsletter.png</image:loc>
      <image:title>Newsletter - Issue 30, Nov 2022</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757023468341-V5HECLA7NGFHRD1WFIP0/October%2BNewsletter.png</image:loc>
      <image:title>Newsletter - Issue 29, Oct 2022</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757023469831-23BKRKHZSHZ1YDE4RLNP/Issue%2B28.png</image:loc>
      <image:title>Newsletter - Issue 28, Sep 2022</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757023471386-2NZM8P95K9X6MI973JMY/Issue%2B27.png</image:loc>
      <image:title>Newsletter - Issue 27, Aug 2022</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757023473018-94RJ9Y2EXW7L3YWH33F3/Issue%2B26.png</image:loc>
      <image:title>Newsletter - Issue 26, Jul 2022</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757023474440-WB9WKTSSW33MZISYLRV8/Issue%2B25.png</image:loc>
      <image:title>Newsletter - Issue 25, Jun 2022</image:title>
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      <image:title>Newsletter - Issue 24, May 2022</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757023477240-P7G9GEQRE2TCHFY2HNWV/Issue%2B23.png</image:loc>
      <image:title>Newsletter - Issue 23, Apr 2022</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757023478536-7TYVOY8F3N24QHQH41NQ/Issue%2B22.png</image:loc>
      <image:title>Newsletter - Issue 22, Mar 2022</image:title>
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      <image:title>Newsletter - Issue 21, Feb 2022</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757023481148-XXI2JLSCHIRFA1DT88LL/Issue%2B20.png</image:loc>
      <image:title>Newsletter - Issue 20, Dec 2021</image:title>
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      <image:title>Health Reimbursement Arrangements - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Health Reimbursement Arrangements - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Health Reimbursement Arrangements - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Health Reimbursement Arrangements - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Lifestyle Spending Accounts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Health Savings Accounts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://solutions.viabenefits.com/episode-17</loc>
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    <lastmod>2025-09-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757205806670-Z7VXGJ6D7DNCJF99I2P7/Eye-on-65-369x300.png</image:loc>
      <image:title>Episode 17 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757205807092-WOFPJ3W6JQDV1WO42GJG/Nina%2Bheadshot%2B-%2Bsquare.jpg</image:loc>
      <image:title>Episode 17</image:title>
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    <loc>https://solutions.viabenefits.com/episode-18</loc>
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    <lastmod>2025-09-07</lastmod>
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      <image:title>Episode 18 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757205810284-WKX563ZPLBOXD6ATTG1A/Nina%2Bheadshot%2B-%2Bsquare.jpg</image:loc>
      <image:title>Episode 18</image:title>
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    <loc>https://solutions.viabenefits.com/episode-19</loc>
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    <priority>0.75</priority>
    <lastmod>2025-09-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757205813840-HCMY638KJ5MZA23RLS2J/Eye-on-65-369x300.png</image:loc>
      <image:title>Episode 19 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757205813864-PADBPJUB6KR1VYGTLBBJ/Nina%2Bheadshot%2B-%2Bsquare.jpg</image:loc>
      <image:title>Episode 19</image:title>
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    <loc>https://solutions.viabenefits.com/episode-20</loc>
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    <priority>0.75</priority>
    <lastmod>2025-09-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757205817256-NMIKPSV42ADOTDL2HJJW/Eye-on-65-369x300.png</image:loc>
      <image:title>Episode 20 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757205817271-FL4C1WJLEWIWG239WOIM/Nina%2Bheadshot%2B-%2Bsquare.jpg</image:loc>
      <image:title>Episode 20</image:title>
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    <loc>https://solutions.viabenefits.com/episode-21</loc>
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    <priority>0.75</priority>
    <lastmod>2025-09-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757205823903-BHXDSH31VBLB7VU8PRTQ/Eye-on-65-369x300.png</image:loc>
      <image:title>Episode 21 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757205823994-2G7VP2GT0O88YAX3X0SD/Nina%2Bheadshot%2B-%2Bsquare.jpg</image:loc>
      <image:title>Episode 21</image:title>
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    <loc>https://solutions.viabenefits.com/episode-22</loc>
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    <lastmod>2025-09-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757205833040-Z494K7KLVVAKYHIEMHBM/Eye-on-65-369x300.png</image:loc>
      <image:title>Episode 22 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a8f927930acc3f5c459ffb/1757205833089-ZFXNHARZ7TAPOXWHKC7F/Nina%2Bheadshot%2B-%2Bsquare.jpg</image:loc>
      <image:title>Episode 22</image:title>
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    <loc>https://solutions.viabenefits.com/episode-23</loc>
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