Via Benefits for Higher Education

A modern, sustainable approach to delivering healthcare choice through the individual marketplace.

Higher education institutions continue to face significant financial pressures, from declining enrollment and research funding challenges to rising operating and benefits costs. As institutions search for new ways to manage budgets while supporting their communities, the individual marketplace offers a powerful, flexible solution for providing high‑quality healthcare options in a sustainable and cost‑effective way. 

Via Benefits partners with colleges and universities nationwide to help them evaluate, design, reduce costs, simplify administration, and enhance the experience for their eligible populations. 

Why Higher Education institutions choose Via Benefits 

The nation’s most trusted individual health insurance marketplace

Via Benefits operates the country’s first and largest individual health insurance marketplace, supporting millions of participants, including thousands from higher education institutions. Our long-standing expertise ensures institutions gain clarity, predictability, and confidence in offering marketplace-based healthcare options. 

  • Antioch University

  • Barnard College

  • University of Dallas

  • Texas Christian University

  • Columbia University

  • Middlebury College

  • North Idaho College

  • Ohio Northern University

  • Rensselaer Polytechnic Institute

  • Rice University

  • Rochester Institute of Technology

  • Southwestern University

  • St. John’s University

  • The George Washington University

  • University of Miami

  • University of New Hampshire School of Law

  • University of New Haven

  • University of Vermont

  • Villanova University

  • Wake Forest University

 

A solution that works for institutions and their people 

Institutions benefit from:

  • Reduce healthcare spending, often between 10% - 25% 

  • Lower long-term financial liabilities 

  • A streamlined administrative model with less ongoing management burden 

Participants benefit from:

  • Meaningful choice across national and regional plans 

  • Personalized coverage recommendations based on individual needs and budgets 

  • Transparency and guidance from trained benefits specialists 

How we support higher education institutions 

Expert decision and transition support

We recognize the unique decision-making environment in higher education is filled with shared governance, evidence-driven expectations, and a need for transparent communication. 

Via Benefits supports institutions through:

  • Clear, data-backed messaging aligned with institutional values

  • Tailored communication strategies for various stakeholder groups

  • Integration with existing HR, benefits, and retirement counseling infrastructure

  • On-campus or virtual education sessions delivered by experienced advisors

Change guidance aligned with higher education culture

Colleges and universities value discussion, evidence, transparency, and trust. Our approach includes:

  • Thoughtful communication plans designed for academic audiences

  • Support for internal ambassadors and faculty experts

  • Messaging grounded in data, institutional values, and participant experience

Why Via Benefits cares about higher education  

Higher education institutions play a critical role in shaping communities and advancing society. We are committed to supporting these institutions by helping them strengthen financial resilience while continuing to care for the people who have contributed to their mission. 

We believe in: 

  • Offering choice and clarity through a stable, transparent marketplace 

  • Supporting institutions during periods of economic pressure and transition 

  • Designing solutions that align with academic values: trust, rigor, service, and stewardship 

  • Creating sustainable healthcare strategies that meet institutional goals today and long into the future 

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