Via Benefits for Higher Education
A modern, sustainable approach to delivering healthcare choice through the individual marketplace.
Higher education institutions continue to face significant financial pressures, from declining enrollment and research funding challenges to rising operating and benefits costs. As institutions search for new ways to manage budgets while supporting their communities, the individual marketplace offers a powerful, flexible solution for providing high‑quality healthcare options in a sustainable and cost‑effective way.
Via Benefits partners with colleges and universities nationwide to help them evaluate, design, reduce costs, simplify administration, and enhance the experience for their eligible populations.
Why higher education institutions choose Via Benefits
The nation’s most trusted individual health insurance marketplace
Via Benefits operates the country’s first and largest individual health insurance marketplace, supporting millions of participants, including thousands from higher education institutions. Our long-standing expertise ensures institutions gain clarity, predictability, and confidence in offering marketplace-based healthcare solutions.
Higher education institutions across the country trust Via Benefits to support healthcare strategies for eligible populations while balancing financial stewardship with a commitment to faculty, staff, retirees, and their families. Our experience spans a wide range of institutions, including:
Public universities
Private colleges and universities
Community colleges
Graduate and professional schools
Research institutions
Whether supporting a small private college or a large public university system, Via Benefits provides the expertise, scale, and participant-focused support institutions need to navigate healthcare decisions with confidence.
Discover how higher education institutions have partnered with Via Benefits to create sustainable healthcare strategies. Click a case study thumbnail below to download and explore their results.
A solution that works for institutions and their people
Institutions benefit from:
Reduce healthcare spending, often between 10% - 25%
Lower long-term financial liabilities
A streamlined administrative model with less ongoing management burden
Participants benefit from:
Meaningful choice across national and regional plans
Personalized coverage recommendations based on individual needs and budgets
Transparency and guidance from trained benefits specialists
How we support higher education institutions
Expert decision and transition support
We recognize the unique decision-making environment in higher education is filled with shared governance, evidence-driven expectations, and a need for transparent communication.
Via Benefits supports institutions through:
Clear, data-backed messaging aligned with institutional values
Tailored communication strategies for various stakeholder groups
Integration with existing HR, benefits, and retirement counseling infrastructure
On-campus or virtual education sessions delivered by experienced advisors
Change guidance aligned with higher education culture
Colleges and universities value discussion, evidence, transparency, and trust. Our approach includes:
Thoughtful communication plans designed for academic audiences
Support for internal ambassadors and faculty experts
Messaging grounded in data, institutional values, and participant experience
Why Via Benefits cares about higher education
Higher education institutions play a critical role in shaping communities and advancing society. We are committed to supporting these institutions by helping them strengthen financial resilience while continuing to care for the people who have contributed to their mission.
We believe in:
Offering choice and clarity through a stable, transparent marketplace
Supporting institutions during periods of economic pressure and transition
Designing solutions that align with academic values: trust, rigor, service, and stewardship
Creating sustainable healthcare strategies that meet institutional goals today and long into the future
